Knock Down Internal Silos and Add More Value To The Patient Voice

By Kathy Fallon | February 16, 2024
A man and a woman in business attire looking at a laptop screen

By:  Jean McCoy EVP  Reverba Partnerships When it comes to listening to patients, clinical and consumer marketing tends to remain in separate silos. But incorporating the patient voice can make a positive impact at every point from pre-clinical development through commercialization and post-marketing. Doing so can help companies align their goals and programs with patients’…

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