About Reverba Global
Turning Experience
Into Action
For 25 years, we’ve dedicated ourselves to transforming how leading biopharma companies connect with patients and caregivers. Discover what’s possible by putting people at the center of everything you do.
Our Purpose
Real Change Starts with Real People
Reverba Global exists to bring patients and caregivers into the heart of our clients’ mission and operations, so that every story and every outcome reflects the people they serve.
Accelerating Launches.
Moving Science Forward.
Improving Lives.
Our expert team and advanced technology help our clients identify, engage, and retain the stakeholders that matter most. Across the product lifecycle, we enable more impactful, more compliant, and more human engagement. We fully understand the deep science, care pathways, and the complexities facing biopharma companies in our ever-changing industry.
Driven by Science.
Powered by Empathy.
We’re not just storytellers. We’re problem solvers. We continuously pursue smarter solutions — integrating AI-powered tools, data-driven insights, and next-gen platforms. Yet, despite all our innovation, our biggest breakthrough is still human understanding.
Our Leadership Team
Cheryl Lubbert
Chief Executive Officer
Cheryl Lubbert
Chief Executive Officer
Cheryl Lubbert is a visionary leader and driver of transformation in the healthcare and biopharmaceutical industries.
With over 30 years of executive leadership experience at industry giants such as Abbott Laboratories, Amgen, Immunex, and Bristol-Myers Squibb, she has consistently spearheaded innovative strategies that reshape market dynamics.
At Abbott, she led the Immunology Division, advancing key therapies including HUMIRA into critical areas, while her strategic initiatives at Immunex and Amgen were instrumental in the breakthrough commercialization of biologics in Dermatology including Enbrel.
Her breadth of experience in pharma has cultivated a unique client perspective—one that is deeply embedded in the Reverba Global approach and technology platforms. By blending cutting-edge, tech-enabled solutions with real-world insights from physicians, patients, and payors, Cheryl ensures that Reverba Global strategies not only meet but anticipate the evolving needs of the global healthcare ecosystem.
Christina Hughes
Chief Operating Officer
Christina Hughes
Chief Operating Officer
Christina drives strategic growth and operational excellence with a global perspective.
With extensive experience leading cross-functional teams across North America, Europe, and Asia-Pacific, Christina brings a unique ability to unify diverse groups under a cohesive vision.
Her leadership has been instrumental in navigating complex acquisitions and integrating multinational teams, fostering a culture of collaboration and innovation.
With over 25 years of operational leadership and management experience, Christina has been recognized as a PharmaVoice 100 winner for her inspiring contributions to the field. Throughout her career, she has partnered with health care companies to refine strategy, optimize structure, and accelerate growth—always with the ultimate goal of improving patient lives worldwide.
Her vision extends beyond today’s challenges, striving to build a more agile, patient-centric industry that fosters innovation, accessibility, and long-term impact on a global scale.
Pam Garfield
Chief Experience Officer
Pam Garfield
Chief Experience Officer
Pam serves as the Chief Experience Officer at Reverba Global, bringing over 20 years of leadership expertise across new media, client services, healthcare publishing, advocacy relations, and patient education solutions.
Her extensive experience equips her to lead our Customer Experience teams effectively while driving the development of our proprietary technology platforms.
With a talent for understanding client needs and transforming them into impactful, turnkey solutions, Pam ensures we remain at the forefront of patient engagement innovation. Her leadership keeps our efforts sharp, effective, and deeply aligned with the evolving needs of our clients and their patients.
Scott Wolf
Chief Growth Officer
Scott Wolf
Chief Growth Officer
Scott enthusiastically leads our strategic growth initiatives focusing on expanding Reverba’s market reach, driving business development, and enhancing customer relationships.
His passion for customer engagement aligns seamlessly with our mission and his driven leadership helps accelerate our growth and achieve our ambitious goals. Scott brings over 20 years of experience in business development, sales, and operational leadership across a range of tech, business-to-business, and consumer industries.
As Chief Revenue Officer at Everyday Health, he played a pivotal role on the senior executive team, spearheading the launch of the website to deliver reliable health information to millions of people. His leadership was instrumental in taking the company public, culminating in a successful IPO in 2014.
Robin Kerbel
Chief Strategy Officer
Robin Kerbel
Chief Strategy Officer
As Chief Strategy Officer at Reverba Global, Robin is a driving force behind innovative strategies that deliver real, measurable impact.
She designs high-impact market plans and refines brand strategies, turning bold ideas into powerful solutions that shape industries and transform engagement. With over 20 years of experience advising global pharmaceutical leaders, she ensures every strategy is built on deep industry expertise and a forward-thinking vision.
A trailblazer in medical communications, Robin champions innovation as a daily practice—not a luxury—fueling meaningful dialogue between clients and stakeholders. She has played a pivotal role in shifting the global healthcare landscape beyond traditional scientific communications, challenging her clients to think differently and embrace game-changing strategies.
An Ernst & Young Entrepreneur Of The Year™ finalist and RBC Canadian Women Entrepreneur Awards nominee, Robin has collaborated with Fortune 500 companies, top industry associations, not-for-profits, and pioneering start-ups. Her mission is to empower organizations to break through the noise with transformative learning experiences and content strategies that set new industry benchmarks.
Kern Maresca
Chief Financial Officer
Kern Maresca
Chief Financial Officer
Kern has had a 30-plus-year career in finance and accounting in a variety of industries including technology, healthcare, and manufacturing.
He has worked for both small entities and large multinational corporations building success by utilizing great communication and common sense combined with a willingness to operate at all levels. Kern began his career as a Finance Analyst at a Fortune 100 followed by working in accounting and operations for several entrepreneurial organizations where he received hands-on experience in accounting, cash management, IT, and HR.
He was an executive for three different technology start-ups where he set up systems from the ground up and was integral in raising several rounds of venture financing. He spent the next thirteen years first as the COO of an interactive agency and then the SVP of Finance for a venture-backed healthcare company which was successfully sold to a national firm. Over the last decade Kern has continued to work with smaller start-ups where he played an integral role in setting up systems.
Committed to Compliance
