About Reverba

We know people.

For more than 20 years, Reverba has partnered with biopharmaceutical companies to strengthen their connections with patients, because we know these relationships are their greatest asset.

To create a better patient experience and grow your company, it's critical to engage diverse healthcare consumers, early and often, and in ways that are relatable and authentic. We use this approach to find patients ready to share their life experiences, nurture these relationships to ensure ongoing participation and retention, and equip biopharma companies to listen effectively throughout all phases of the product lifecycle.

Patient engagement is in our DNA.

Early on, we recognized the importance of meeting healthcare consumers where they are and have spent more than two decades empowering them to share their experiences.

An elderly patient sits holding hands with her nurse

Holistic

We approach patient relationships from both the commercial and clinical sides for company-wide growth.

A young businessman posing leaning against his desk

Data-Driven

We distill qualitative and quantitative feedback into practical, actionable observations.

Portrait of a smiling young businessman sitting at a desk in an office

Specialized

All we do is patient relationships. This recruitment and engagement expertise provides insight that moves you forward.

What we do comes from who we are.

We’re passionate about challenging the status quo and transforming our industry with excellence and integrity.

Mission

Reverba transforms personal experience into action to improve human health.
Vision

We will revolutionize how people view their experience as a patient, by inspiring them and providing a path to turn their individual experience into action to improve the lives of others who share their disease.
Values

Our core values are intrinsic to who we are. In everything we do, we strive to be excellent, collaborative, accountable, respectful and honest.

Cheryl Lubbert

Chief Executive Officer

Cheryl leads based on an unwavering belief in the power of connecting people and the authenticity of the patient voice. With 20+ years experience leading divisions and creating markets for the largest biopharmaceutical brands in the world, she saw the power of the patient in transforming healthcare. This led her to grow a small consulting agency into a premier patient engagement company by assembling a team of committed leaders to deliver on this vision. Her ability to apply critical operational processes and organizational design from Fortune 500 companies created a foundation to ensure broad success and continued growth.

Christina Hughes

Chief Operating Officer

Christina’s focus is on enhancing our operational framework to support organic growth efforts and expanding its built-for-purpose engagement solutions. She brings over 20 years of operational leadership and management experience and was recognized as a PharmaVoice 100 winner for her inspiring contributions to the life sciences industry. Christina has dedicated her career to helping life science companies achieve their growth objectives, strategy, and structure to improve the lives of patients.

Pam Garfield

EVP, Strategy and Innovation

With more than 20 years of leadership experience in publishing, new media, advocacy relations, and patient education solutions, Pam is uniquely suited to guide the development of our proprietary technology platforms and product offerings. Her proven ability to understand client needs and translate them into full-fledged solutions that make an immediate impact is what keeps us on the cutting edge of patient engagement.

A smiling grandmother with her granddaughter

Our Legacy

Health engagement is the reason we exist. When our company was created in 2002, “patient engagement” wasn’t a buzzword – it was an idea our founders believed in. What have we done since? We’ve made engagement not just a priority, but an imperative, for any company aiming to innovate and contribute to the healthcare landscape in a meaningful way.

Times have changed, and so have we, moving quickly to bring the most forward-thinking strategies, technologies and tools to the forefront of patient engagement initiatives. But even in this rapidly evolving landscape, the essence of what we do remains rooted in our deep belief that the power of shared experience can make a difference for millions of people from diverse backgrounds.

Interested in Learning More?

Discover how our customized solutions can amplify the impact of your patient engagement strategy and demonstrate immediate ROI.

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