Insights
The needs of healthcare consumers are ever evolving, as are the methods and technologies used to engage them effectively. Our passion for, and deep roots in these efforts are reflected in the information we share here.
Reverba Completes Acquisition of Six Degrees Worldwide to Unite Science and the Patient Voice to Advance Healthcare
SEATTLE, WA – Reverba, renowned for its innovative patient engagement solutions for biopharmaceutical companies, today announced the acquisition of Six Degrees Worldwide Inc., a leader in medical communications within the same industry. The acquisition is poised to help Reverba and its clients continue to bridge the gap between science and real-life patient experiences. Reverba’s acquisition will…
Read MoreHBA Rising Star: Crystal Anderson
By: Cheryl Lubbert We’re thrilled to announce the Healthcare Businesswomen’s Association (HBA) recently named Crystal Anderson, MPH, VP, Client Partner Lead as one of its 2024 Rising Stars. Crystal joins a noteworthy group of healthcare professionals recognized for their leadership and significant contributions to their organization – all in the first 15 to 20 years…
Read MoreTreatments for All: The Importance of Diversity in Clinical Trial Enrollment
By: Scott Lerman, VP, Partnerships Lead We start, as many stories do, with a personal anecdote. I love this photo. It’s of my grandmother and my father, taken at my Bar Mitzvah more than 40 years ago. Our family lore ultimately deemed this day my grandmother’s “last good day.” She passed away a little less…
Read MoreKnock Down Internal Silos and Add More Value To The Patient Voice
By: Jean McCoy EVP Reverba Partnerships When it comes to listening to patients, clinical and consumer marketing tends to remain in separate silos. But incorporating the patient voice can make a positive impact at every point from pre-clinical development through commercialization and post-marketing. Doing so can help companies align their goals and programs with patients’…
Read More“The secret to successful patient influencer marketing? Authenticity”
Published in pharmaphorum By: Cheryl Lubbert, Co-Founder and CEO Reverba It may not be as straightforward as it is in the realms of fast fashion or tourism, but influencer marketing, especially on social media, is still an attractive avenue in the pharma world. Pharma companies strive to connect with patients, and what better way to…
Read MoreReverba: Amplifying Patient Voices In Healthcare
Published in Healthcare Business Review By: Cheryl Lubbert, Co-Founder and CEO While patient-focused drug development (PFDD) is the aspirational goal for every pharmaceutical company, achieving it is often more complex than anticipated. The main reason is many pharma companies view PFDD as a technological maneuver when rolling out patient engagement initiatives. Fully adopting it necessitates a…
Read MoreReverba CEO and Co-Founder Cheryl Lubbert Wins 2023 Silver Stevie® Award for Women in Business
– Awards recognize female entrepreneurs, executives and employees who are making positive contributions to their workplace and to the greater community – SEATTLE, WA, Nov. 13, 2023 – Reverba, a leading global patient engagement company, today announced that Cheryl Lubbert, Chief Executive Officer, has won the Silver Stevie® Award for Women in Business in the Mentor of the Year…
Read MoreSurvey: 3 Surprising Things BioPharma Can Learn about Patients’ Perceptions
By Jean McCoy Reverba EVP, Partnerships Perception is reality, as the saying goes. But sometimes, we can be too entrenched in our daily routine, entrenched in our field, and we can miss key factors that could change the way we think about what we do day to day. We recently conducted two parallel surveys that,…
Read MoreReverba Co-Founder and CEO Cheryl Lubbert named Women Leaders in Business Gold Globee® Winner
– Awards recognize individuals and women-led organizations who have demonstrated extraordinary dedication and innovation – SEATTLE – October 18, 2023 – Reverba, a leading global patient engagement company, today announced that Cheryl Lubbert, Co-Founder and CEO, has been recognized as a Women Leaders in Business Gold Globee® Winner, for her contributions and role in creating…
Read MoreAuthenticity In An Automated World: Surprising Guidance From Healthcare
Published in Forbes By: Cheryl Lubbert, Forbes Councils Member When faced with online customer service “agents” who don’t have real answers or solutions for specific problems, email responses that don’t sound quite human and videos that could be deceptive altered deepfakes, consumers increasingly have questions about what is real. In a world of growing automation…
Read MoreEmbrace the Rainbow: Three Tips to Make DEI Foundational In Your Clinical Program
By: Jean McCoy Diversity in clinical trials is a hot-button topic, with attention and programs ranging from legislation (both proposed and passed) to industry conference panels and required continuing education for healthcare professionals. While these initiatives usually address “underrepresented communities,” in practice, they often refer to increasing participation among racial and ethnic groups. During Pride…
Read MoreReverba Maintains Commitment to Patient Data Security and Privacy with Ongoing SOC 2®, Type II Certification
SOC 2 certification aligns Reverba with world-class organizations achieving the highest level of security and compliance for data management for service organizations – SEATTLE – April 20, 2023 – Reverba, a leading global patient engagement company, announces that it has successfully reaffirmed the Service Organization Control (SOC) 2, Type II certification for 2023, completing this important…
Read MoreThe Patient Voice: Industry and Advocates Speak in Harmony
By: Jean McCoy A generation ago, HIV/AIDS patients had to “Act Up” to be heard. A recent virtual summit shows how much has changed since the days of that pioneering patient advocacy group. At the Global Innovation in Patient Advocacy conference, one theme echoed throughout multiple presentations by patient advocates and industry representatives alike: it’s important to…
Read MoreHow Can We Have More Successful Rare Disease Trials?
By: Reverba Clinical Partnerships Team More than 300 million people around the world live with a rare disease—that is, a condition that affects fewer than 1 in 2,000. Although each of these estimated 5,000 to 7,000 or more rare diseases affects a relatively small number of individuals, the impact on those patients’ lives is significant.…
Read MoreBe the Trial of Choice: patient insights on how to establish trust, elevate the experience, and increase diversity
By: Reverba Clinical Partnerships Team We have all made New Year’s resolutions – some we keep, and some never come to fruition. What are your goals as an organization? You have an investigative product that can impact lives globally, but do you have the right plan and partners in place to reach your patients and…
Read MorePatient Engagement: What Matters Most in 2023
By: Cheryl Lubbert Think about 2022 – what stands out to you the most? For me, it’s how often we heard that things were “returning to normal” after two years of global pandemic. Yes, many events were in-person once again and lots of companies began pushing for people to return to the office, but have…
Read MoreReverba Celebrates 20 Years of Amplifying Patient Voices
– 20th Anniversary demonstrates Reverba has the staying power and adaptability to continue leading the way in patient engagement solutions for life sciences companies – SEATTLE – October 10, 2022 – Reverba, a leading global patient engagement company, announces the celebration of its 20th Anniversary. This marks two decades of empowering people to share their…
Read MoreIt’s Our Anniversary: 20 Years, 20 Reasons to Believe
By: Cheryl Lubbert Today, we turn 20. Sixteen may be sweet, but twenty means so much more when you’re talking about the lifetime of a company. In an age of flash-in-the-pan startups, building a company that doesn’t just last – but one that grows, thrives, and defines the industry it’s a part of – is…
Read MoreHBA Rising Star: Stephanie Hayes
By: Cheryl Lubbert As a pioneer in patient engagement, Reverba wouldn’t be where it is today without a talented team of individuals in roles spanning the organization. Every so often, though, someone truly sets themselves apart as the kind of transformational leader that attracts the recognition of the healthcare industry at large. Stephanie Hayes is…
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