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The Latest

  • The Missing Moment: When Patient Voice Enters Strategy Too Late
    The Missing Moment: When Patient Voice Enters Strategy Too Late

    Patient insight often enters strategy after key decisions are already set, limiting its ability to shape evidence, positioning, and adoption. Introduced earlier, it informs the choices that drive differentiation, value…

  • How FDA Scrutiny and Patient Behavior Are Reshaping DTC’s Role in the US
    How FDA Scrutiny and Patient Behavior Are Reshaping DTC’s Role in the US

    DTC still drives awareness in the US, but it does not consistently support patient action on its own. FDA scrutiny and more complex patient journeys are shifting its role within…

  • RWE Reality Check: Closing the Gap Between Data and Decision-Making in Medical Affairs
    RWE Reality Check: Closing the Gap Between Data and Decision-Making in Medical Affairs

    Medical Affairs teams have more real-world data and more advanced analytics than ever, but decision-making is not getting easier. This article explores why more RWE and AI are not translating…

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