Posts by Kathy Fallon
Knock Down Internal Silos and Add More Value To The Patient Voice
By: Jean McCoy EVP Reverba Partnerships When it comes to listening to patients, clinical and consumer marketing tends to remain in separate silos. But incorporating the patient voice can make a positive impact at every point from pre-clinical development through commercialization and post-marketing. Doing so can help companies align their goals and programs with patients’…
Read More“The secret to successful patient influencer marketing? Authenticity”
Published in pharmaphorum By: Cheryl Lubbert, Co-Founder and CEO Reverba It may not be as straightforward as it is in the realms of fast fashion or tourism, but influencer marketing, especially on social media, is still an attractive avenue in the pharma world. Pharma companies strive to connect with patients, and what better way to…
Read MoreReverba: Amplifying Patient Voices In Healthcare
Published in Healthcare Business Review By: Cheryl Lubbert, Co-Founder and CEO While patient-focused drug development (PFDD) is the aspirational goal for every pharmaceutical company, achieving it is often more complex than anticipated. The main reason is many pharma companies view PFDD as a technological maneuver when rolling out patient engagement initiatives. Fully adopting it necessitates a…
Read MoreReverba CEO and Co-Founder Cheryl Lubbert Wins 2023 Silver Stevie® Award for Women in Business
– Awards recognize female entrepreneurs, executives and employees who are making positive contributions to their workplace and to the greater community – SEATTLE, WA, Nov. 13, 2023 – Reverba, a leading global patient engagement company, today announced that Cheryl Lubbert, Chief Executive Officer, has won the Silver Stevie® Award for Women in Business in the Mentor of the Year…
Read MoreReverba Co-Founder and CEO Cheryl Lubbert named Women Leaders in Business Gold Globee® Winner
– Awards recognize individuals and women-led organizations who have demonstrated extraordinary dedication and innovation – SEATTLE – October 18, 2023 – Reverba, a leading global patient engagement company, today announced that Cheryl Lubbert, Co-Founder and CEO, has been recognized as a Women Leaders in Business Gold Globee® Winner, for her contributions and role in creating…
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