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The Latest
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RWE Reality Check: Closing the Gap Between Data and Decision-Making in Medical Affairs
Medical Affairs teams have more real-world data and more advanced analytics than ever, but decision-making is not getting easier. This article explores why more RWE and AI are not translating…
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Medical Affairs ROI: Turning Scientific Engagement Into Measurable Impact
Interactions led by Medical Affairs, including scientific exchange with HCPs and engagement with patients and advocacy groups, can influence clinical decisions and patient behavior, but their impact is not always…
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Cheryl Lubbert, CEO of Reverba Global, Named 2026 HBA Luminary Award Honoree
Cheryl Lubbert, CEO of Reverba Global, has been named a 2026 HBA Luminary Award honoree by the Healthcare Businesswomen’s Association. The recognition reflects her leadership in advancing scientific engagement and…