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The Latest
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Six Patient Engagement “Trends” We Should Have Outgrown by 2026
By Cheryl Lubbert, Reverba Global CEO. A New-Year Perspective on Patient Engagement The biopharma industry talks a good game about patient engagement. We talk about personalization, digital transformation, empowerment, omnichannel…
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Elevating Voices, Empowering Futures: Mentorship as a Catalyst for Change in Biopharma
By Cheryl Lubbert, Reverba Global CEO. In biopharma, where innovation depends on both scientific discovery and human connection, mentorship stands as one of the most powerful forces for progress. It’s…
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Bridging Science and Strategy: Medical Affairs at the Heart of Omnichannel Engagement
In this video podcast hosted by Pharmaphorum, Editor in Chief Jonah Comstock speaks with Cheryl Lubbert, co-founder and CEO of Reverba Global, and Carolyn Whiting, SVP of Clinical and Medical…